Merchandise packing plays an important role in demonstrating your professionalism and good product packing gives you an edge over your competitors. If the company doesn’t have any brand business tint and you are free to choose a color of your own choice, then it causes confusion if the designers don’t have a good aesthetic taste. Brand color is highly important as it’s the first thing that a customer observes and leaves a long-lasting impression. Here are tips you can follow while selecting a color for various box packing.
Check the Nature of the Product
The nature and the type of a product determine the color of the packing. Red is the best choice for bakery packaging boxes as it has potential to increase appetite. You must have noticed that most of the renowned food brands have red colored logos and brand color. Similarly, prefer white and black colors for box packing if the brand has retail nature and already has multiple competitors. The black color is a sign of controlling nature and perfectly demonstrates minimalistic designs.
Blue and green colors are ideal for the packing of nature-friendly brands which never harm the environment or pose no threat to living things. Avoid the printing of bakery packaging boxes in dull colors like light blue or dull gray as they potentially decrease appetite and don’t relate to food anyway.
Cultural Impact
In international shipping, considering the cultural impact is highly important while choosing a brand color for packing. For example, Chinese appreciate red color and symbolizes it for harmony and love while the same color is disliked for happy occasions in Japan.
Color Combination
Never choose a color that is already present in the logo because it will fade away the uniqueness of logo too. Good color combination demonstrates each and every effort of the designer and highlights every aspect of the design.
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